The 10 days of SXSW were pretty dismal for the Eureka Room. But before I made the assumption that it was due to SXSW, I thought it would be a good time to dig into the stats and make sure there weren't other things going on. Customers tend to come from online searches, word-of-mouth, and drive-bys....

I've probably clocked about 100 hours on figuring out GA4 and getting it set up for my site. It seems like an easy question to answer: "Where did this customer come from?" but it's so overly complicated. Included in the mix is wordpress, plugins, elementor, bookeo, google analytics, and of course, t...

Well after all the hustle and expenses and hiring, SXSW is so far a big bust for us. Friday was our worst Friday in months, Saturday was terrible as well. Sunday just two showings. Monday we had about 20 people, but the rest of the week is looking dead. I thought last year's deadness for SXSW was du...

Wow, what an incredibly busy few weeks this has been preparing for SXSW. The punch list included: Buying a new PC for the room. The old one was getting more unpredictable. Repainting the front steps. Building a shrine to the bird in the gift shop. Covering the remaining bare walls with curtains. Han...

I've been hustling like crazy to get the room ready for SXSW. Not only that, but I'm hiring 2-3 part-time people and that is a long process of posting the job different places, reviewing applications, reaching out to people, setting up phone screens, showings (so they know what the business is), the...

You've been working on a project at work for the last year. The project gets canceled. You opened a new business. It failed in six months. You went on twenty interviews. You got rejected from them all. One common response to these disappointments is "what a waste of time". I used to work for softwar...

I've been meditating daily for the last two and a half years. I've recommended it to many people, but when it comes to explaining how it helps my explanations have been less than compelling. I'm going to Similarly, If you search around for articles on how meditation helps, you'll find usually one or...

For the last 6 months or more I've been frustrating over the Google Analytics and Bookeo integration on my website. I wrote about this in a previous post where I thought I had solved the issue, but then the issue reverted (due to some changes I made that I didn't think would make a difference I supp...

For the last few months, I've been forming a professional group of IRL Experience Designers in Austin. If you have stumbled on this blog and are interested in knowing more, please reach out! You can reach me at mike@irlxd.com The mission is to help creators of unique IRL participatory experiences by...

I'm looking for a couple of part-time folks to help out at the Eureka Room. Here's the job posting copied from EurekaRoom.com/Jobs. If the link is still active, I'm still hiring! JOB TITLE: Host of Unique Austin Attraction (Part-time) BRIEF DESCRIPTIONAustin’s absurdist experience Room, The Eureka R...