People often ask how I come up with my ideas for The Eureka Room, so I thought I’d share a little about that. The process can vary program to program but the steps below have been generally successful for me. 1) I brainstorm a lot of ideas. LOADS.  I do this over a few days because each day I a...

People come to The Eureka Room to have fun, not get told what to do. I mean, they want to be told what to do (otherwise they’d just be standing there wondering “what do I do?”), but they want to be guided.  They don’t want to feel taken advantage of.  The people who come to the Eureka Room...

Absurdity is defined as “arousing amusement or derision; ridiculous”. I find absurdity fascinating both because of its entertainment value and the curious psychological reactions that happen when we experience it. It stretches our reality instead of taking us completely out of it. It humors us. It s...

I love my friends. They are great.  They support and encourage my endeavors and I support and encourage theirs. Which is awesome when you are starting something new and things are still pretty shitty. They’ll keep you going by telling you it’s great, even when it’s not. Because they can see you...

The more create programs in The Eureka Room, the more I discover how useful negative space is when creating programs.  It’s tempting to just “make all the lights go crazy” but what really seems to have the most impact is when there’s contrast between the lights and the darkness. In a lot of way...

This method one of the most effective and commonly used tools in my toolbox. Getting started is often the most difficult part of doing the work. Here’s a time-tested solution that has worked well for me and for many others. I didn’t invent it and you’ve maybe already heard of it. If you’re having tr...

One thing I’ve seen with myself and others when thinking of starting new project or enter a new medium or environment, is the temptation to find the “right gear” before we begin. We look up resources or tools or examples.  These things are important. But I think they can be an excuse to postpon...